Elle is the number one fashion media brand in the world with 21 million readers. There are 46 editions published all over the world, selling 6.6 million copies per month. With an editorial focus on women’s trends, it has a positive tone with an inspiring and innovative spirit. The magazine focuses on four main areas: lifestyle, beauty, fashion and women empowerment. It also reaches luxury millennials by mixing the traditional and technology, with social network communication, images and video. It covers fashion, music and art, offers surprises, gifts and privileges, and inspires with influencers and bloggers.