Chinese Magazine

A quarterly lifestyle publication by The New York Times, that reaches a coveted audience of travellers across Asia with this Chinese Magazine.

Reader profile

Affluent travellers, who value quality and luxury 

Male/Female : 65%/35%      Mean age : 41 years

Median household income : US$1,113,000

5+ business air trips : 58%

C-Suite : 65%

55,000 copies distributed across Asia

Publication schedule : 1 May, 1 Aug & 1 Nov 2017, 1 Feb & 1 May 2018

The New York Times launched it’s Chinese-language website in 2012. Since then, it has provided the best of the New York Times reporting and lifestyle coverage to Chinese-speaking readers. carries much of the same world-class content that has made T Magazine a global success, but goes further, expanding the T footprint with coverage of health, education, technology and real estate. brings innovative & unmatched journalism to the Chinese-speaking audience of the world, with a mix of original pieces from our Asian-based reporters and translations of our best English-language articles, available in Traditional and Simplified Chinese.

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