British Airways in-flight media

High Life Magazine

Britain’s original travel magazine, High Life has been redefined for a post-Trip Advisor, post-Instagram generation. It doesn’t just offer the usual travelogues, instead its features immerse readers in the culture, politics and social life of a place. To feed people’s curiosity about the world – and change their views on destinations.

Distributed in every seatback on all British Airways flights, High Life has a potential global audience of 3.4 million per month. 60% of readers spend 20+ minutes with the magazine.

Business Life Magazine

‘Where Next’ is the question that, Business Life seeks to answer. That means it has the inside take on new business Trends, hot global Talent, the latest in Tech, ground-breaking Thoughts and the hottest Travel destinations.

Available on every seatback on all domestic and short haul flights, Business Life is read by a potential 2.1 million short-haul customers every month. This makes it the second largest business title among top British businessmen and women.

First Magazine

First is the new quarterly magazine produced exclusively for British Airways First customers, redefining what ‘luxury’ means now for the most discerning audience in the world.

With a potential 100,000 customers per issue, First reaches an exclusive audience who share over-scheduled lives, well-travelled backgrounds and acute tastes. Customers’ time in First is valued as a rare opportunity for them to relax and unwind. Designed to reflect their experiences, interests and peer group, First magazine is an unbeatable opportunity to engage this audience.

High Life China Magazine

The bespoke China edition is published quarterly in simplified Chinese for Mandarin-speakers. It targets a growing segment of affluent, stylish Chinese who are travelling with British Airways from Beijing, Shanghai and Chengdu directly into London – and it’s designed to be taken off the planes by the passengers.

With a print run of 70,000 copies, High Life China represents a unique opportunity to showcase your brand to a cultured and influential audience within a premium environment.

In-flight entertainment

On each long haul flight, every customer is given a personal flat screen with a huge choice of entertainment, from 200 movies, sport, TV shows, audio options and interactive games.

This reaches a potential 1.3 million viewers a month. As for movies, for many customers it’s a real highlight of the journey. Some 88% of customers choose their favourite classic or blockbuster.